Senior Product Lead, AI-Driven Marketing Planning

UKG Inc.; Dover (DE); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the vision, strategy, and roadmap for Marketing Planning and its integrations within UKG's marketing tech ecosystem.

You'll guide end-to-end product capabilities across campaigns, data, and AI-enabled planning, partnering with Marketing, Analytics, and Sales to drive efficiency, measurement, and revenue outcomes.

Qualifications

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with Eloqua, Marketo, or Salesforce Marketing Cloud.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across marketing tech platforms.
• Eliminate manual handoffs and disconnected workflows across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work and progress to AI-assisted execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, data quality, attribution, and business impact.
• Shape an agentic AI-first vision for planning and attribution with governance and oversight.

Skills

Product Management

B2B SaaS

Marketing Planning

Campaign Management

Marketing Measurement

Attribution

Data-driven decision making

Cross-functional collaboration

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Job description

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the vision, strategy, and roadmap for Marketing Planning and its integrations within UKG's marketing tech ecosystem.

You'll guide end-to-end product capabilities across campaigns, data, and AI-enabled planning, partnering with Marketing, Analytics, and Sales to drive efficiency, measurement, and revenue outcomes.