Head of Marketing Planning & AI-Driven Automation

UKG; Augusta (ME); Presencial; USD 134.000 - 191.000; Jornada completa

Descripción de la vacante

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and integrations across the marketing tech ecosystem. You will drive end-to-end planning, investment, and measurement, partnering with Analytics, Finance, Sales, and Technology to deliver a scalable enterprise capability.

You will shape an AI-first planning and attribution model, define governance, and drive adoption of connected campaigns across

Formación

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with Eloqua, Marketo, or Salesforce Marketing Cloud.

Responsabilidades

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across major marketing platforms.
• Eliminate manual handoffs and duplicate work across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BD engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work with AI-enabled execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
• Shape an agentic AI-first vision for planning and attribution with recommendations on investment and scaling.

Conocimientos

Product management

Marketing planning

Campaign management

Marketing operations

Data-driven decision making

Executive communication

Cross-functional collaboration

Herramientas

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Descripción del empleo

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and integrations across the marketing tech ecosystem. You will drive end-to-end planning, investment, and measurement, partnering with Analytics, Finance, Sales, and Technology to deliver a scalable enterprise capability.

You will shape an AI-first planning and attribution model, define governance, and drive adoption of connected campaigns across