Senior Product Manager — AI-Driven Marketing Planning

UKG; United States; Remote; USD 134,000 - 191,000; Full time

Benefits offered by this job

Health benefits

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing technology ecosystem.

You will guide the evolution of Marketing Planning into a scalable enterprise capability, connecting priorities, investment, campaign development, execution, measurement, attribution, and performance. This is a true product leadership role.

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, or Attribution.
• Strong understanding of how Marketing activity translates into pipeline and revenue.
• Hands-on experience with Eloqua, Marketo, or Salesforce Marketing Cloud.
• Ability to translate complex business processes into scalable product capabilities.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect planning to campaign intake, development, approvals, execution, measurement and optimization.
• Establish consistent campaign taxonomies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across major marketing tools and analytics platforms.
• Eliminate manual handoffs, disconnected workflows, and duplicate work across the lifecycle.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, and attribution.
• Identify opportunities to automate repetitive Marketing Operations work with AI.
• Define product metrics and drive adoption, velocity, and business impact.

Skills

Product Management

Marketing Planning

Campaign Management

Marketing Operations

Marketing Measurement

Attribution

Marketing Automation

Cross-functional Leadership

AI in Marketing

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing technology ecosystem.

You will guide the evolution of Marketing Planning into a scalable enterprise capability, connecting priorities, investment, campaign development, execution, measurement, attribution, and performance. This is a true product leadership role.