Lead Product Manager: AI-Driven Marketing Planning & Automation

UKG Inc.; Topeka (KS); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG seeks a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech stack.

You will drive the evolution of Marketing Planning into a scalable enterprise capability, linking priorities, investment, campaign development, execution, measurement, attribution, and performance. This is a product leadership role focused on end-to-end processes.

Qualifications

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or a related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented business processes into automated, scalable enterprise products.
• Hands-on experience with at least one major marketing automation platform, such as Eloqua, Marketo, or Salesforce Marketing Cloud.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across marketing technology platforms and advertising tools.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the campaign lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Operations work using AI-assisted and AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, and attribution.

Skills

Product management

Marketing planning

Campaign management

Marketing operations

Measurement/attribution

Cross-functional collaboration

Data-driven decisions

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Job description

UKG seeks a Lead Product Manager, Marketing Planning & Automation, to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech stack.

You will drive the evolution of Marketing Planning into a scalable enterprise capability, linking priorities, investment, campaign development, execution, measurement, attribution, and performance. This is a product leadership role focused on end-to-end processes.