Lead PM, Marketing Planning & AI-Driven Automation

UKG; United States; In loco; USD 134.000 - 191.000; Tempo pieno

Descrizione del lavoro

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and integrations within UKG’s marketing technology ecosystem.

You will evolve Marketing Planning into a scalable enterprise capability, aligning strategic priorities, investment allocation, and campaign execution with measurement and attribution. This is a product leadership role focused on end-to-end processes.

Competenze

• 8+ years of Product Management in B2B SaaS or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution.
• Strong understanding of how marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Hands-on experience with major marketing automation platforms (Eloqua, Marketo, SFMC).
• Ability to translate complex business processes into scalable product capabilities.
• Strong cross-functional collaboration and executive communication.

Mansioni

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define integrations across Adobe Workfront, Eloqua, Marketo, SFMC, Salesforce, Cvent, and analytics.
• Identify opportunities to automate marketing operations and drive AI-assisted execution.

Conoscenze

Product management leadership

Marketing planning & ops

Campaign management & measurement

Marketing technology & data

Automation transformation

Cross-functional collaboration

Executive communication

Strumenti

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Descrizione del lavoro

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and integrations within UKG’s marketing technology ecosystem.

You will evolve Marketing Planning into a scalable enterprise capability, aligning strategic priorities, investment allocation, and campaign execution with measurement and attribution. This is a product leadership role focused on end-to-end processes.