Product Leader, AI-Driven Marketing Planning & Automation

UKG; Phoenix (AZ); Presencial; USD 134.000 - 191.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

RSU awards

Bonus plan

Descripción de la vacante

UKG is seeking a Lead Product Manager for Marketing Planning & Automation in the United States. You will own the vision, strategy, and roadmap for Marketing Planning and its integrations across the marketing tech ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability, aligning investments with campaigns, measurement, and revenue. This is a product leadership role focused on processes, data, and AI-enabled decision making.

Formación

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or related discipline.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, campaign taxonomy, metadata, and measurement architecture.
• Experience transforming manual or fragmented processes into automated, scalable enterprise products.
• Hands-on experience with at least one major marketing automation platform (Eloqua/Marketo/Salesforce Marketing Cloud).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, delivery, adoption, and continuous improvement.
• Ability to define success metrics and use data to improve outcomes.
• Strong cross-functional collaboration and executive communication skills.

Responsabilidades

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, development, approvals, execution, and measurement.
• Establish consistent campaign taxonomies, metadata, governance, and processes.
• Enable Marketing leaders to model investment scenarios and outcomes.
• Define a connected campaign operating model across major platforms (Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, ad tech, Google Analytics).
• Eliminate manual handoffs and duplicate work across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDRs, opportunities, pipeline, and revenue.
• Partner with Data & Analytics to deliver trusted data models, reporting, dashboards, and attribution.
• Identify opportunities to automate Marketing Operations work through AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, and business impact.
• Shape an agentic AI-first vision for planning and attribution with governance.

Conocimientos

PM Leadership

B2B SaaS

Marketing Planning

Campaign Management

Measurement & Attribution

Data-driven decisions

Cross-functional collaboration

Executive communication

Herramientas

Eloqua

Marketo

Salesforce Marketing Cloud

Adobe Workfront

Descripción del empleo

UKG is seeking a Lead Product Manager for Marketing Planning & Automation in the United States. You will own the vision, strategy, and roadmap for Marketing Planning and its integrations across the marketing tech ecosystem.

You will lead the evolution of Marketing Planning into a scalable enterprise capability, aligning investments with campaigns, measurement, and revenue. This is a product leadership role focused on processes, data, and AI-enabled decision making.