Lead Product Manager: AI-Driven Marketing Automation

UKG Inc.; Denver (CO); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to define the product vision and roadmap for Marketing Planning and its integrations across the UKG marketing tech stack. You will drive end-to-end product leadership, connecting strategic priorities to investment, campaign development, and performance measurement.

You will lead with expertise in end-to-end marketing processes, ensure data-driven decisions, and collaborate across Marketing, FP&A, Data/Analytics, Sales, and

Qualifications

• 8+ years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Operations, Campaign Management, Measurement, or attribution.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Strong understanding of marketing technology, data, integrations, taxonomy, metadata, and measurement architecture.
• Experience transforming manual processes into automated scalable enterprise products.
• Hands-on experience with major marketing automation platforms (Eloqua, Marketo, SFMC).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, and delivery.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and improvement.
• Connect planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and processes.
• Enable leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across marketing tech (Adobe Workfront, Eloqua, Marketo, SFMC, Salesforce, Cvent, ads, GA).
• Eliminate manual handoffs and coordination gaps across the lifecycle.
• Connect campaign data to engagement, MQLs, BDRs, opportunities, pipeline and revenue.
• Partner with Data/Analytics to deliver trusted data models, reporting, dashboards, attribution, performance insights.
• Identify opportunities to automate repetitive Marketing Ops work and progress to AI-driven execution.
• Define product metrics for planning efficiency, velocity, adoption, data quality, attribution, business impact.

Skills

Product Management

Marketing Planning

Marketing Operations

Campaign Management

Marketing Measurement

Attribution

Marketing Technology

Integrations

Marketing automation

Product discovery

Collaboration

Stakeholder comms

Workfront

Eloqua

Marketo

Salesforce Marketing Cloud

Salesforce

Cvent

Google Analytics

Tools

Adobe Workfront

Eloqua

Marketo

Salesforce Marketing Cloud

Salesforce

Cvent

Google Analytics

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to define the product vision and roadmap for Marketing Planning and its integrations across the UKG marketing tech stack. You will drive end-to-end product leadership, connecting strategic priorities to investment, campaign development, and performance measurement.

You will lead with expertise in end-to-end marketing processes, ensure data-driven decisions, and collaborate across Marketing, FP&A, Data/Analytics, Sales, and