AI-First Marketing Planning Product Lead

UKG; Lincoln (NE); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech ecosystem.

You will drive end-to-end product leadership, connecting planning to campaign development, measurement, attribution, and revenue impact, with a focus on AI-assisted and AI-driven execution.

Qualifications

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise technology.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, or Attribution.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Experience transforming manual processes into automated, scalable enterprise products.
• Hands-on experience with at least one major marketing automation platform (Eloqua, Marketo, or Salesforce Marketing Cloud).
• Ability to translate complex business processes into scalable product capabilities.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, hierarchies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and expected outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, advertising tech, and Google Analytics.
• Eliminate manual handoffs and disjointed workflows across the campaign lifecycle.
• Connect campaign data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, and performance insights.
• Identify opportunities to automate Marketing Operations work with AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, and business impact.
• Shape an agentic AI-first vision for planning and attribution.

Skills

Product Management

B2B SaaS

Marketing Planning

Marketing Operations

Campaign Management

Tools

Eloqua

Marketo

Salesforce Marketing Cloud

Job description

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the product vision, strategy, and roadmap for Marketing Planning and its integrations within UKG’s marketing tech ecosystem.

You will drive end-to-end product leadership, connecting planning to campaign development, measurement, attribution, and revenue impact, with a focus on AI-assisted and AI-driven execution.