Lead PM, AI-Driven Marketing Planning & Automation

UKG Inc.; Jackson (MS); Presencial; USD 134.000 - 191.000; Jornada completa

Descripción de la vacante

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the vision, strategy, and roadmap for Marketing Planning and its integrations across major platforms. You will shape a scalable enterprise capability aligning priorities and investments with campaign development and measurement.

You will drive end-to-end product discovery, prioritization, delivery, adoption, and continuous improvement, partnering with Marketing, Data, and Analytics to deliver trusted data models and

Formación

• 8+ years of Product Management experience, preferably in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, or attribution.
• Strong understanding of how Marketing activity translates into engagement, opportunities, pipeline, and revenue.
• Experience with at least one major marketing automation platform (Eloqua, Marketo, or Salesforce Marketing Cloud).
• Ability to translate complex processes into scalable product capabilities.
• Experience leading product discovery, prioritization, and delivery.

Responsabilidades

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish consistent campaign taxonomies, metadata, governance, and processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce, Cvent, ads tech, and Google Analytics.
• Eliminate manual handoffs, disconnected workflows, spreadsheets, and duplicate work across the lifecycle.
• Connect campaign data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate repetitive Marketing Ops work with AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, operational efficiency, adoption, data quality, attribution coverage, and business impact.
• Shape an agentic AI-first vision for planning and attribution with recommendations on investment and scaling.
• Establish human oversight, governance, explainability, and controls for AI-generated recommendations.
• Drive executive alignment and communicate strategy, decisions, risks, and progress.

Conocimientos

Product management

B2B SaaS

Marketing planning

Marketing operations

Campaign management

Marketing measurement

Attribution

Data analytics

Cross-functional collaboration

Executive communication

Herramientas

Adobe Workfront

Eloqua

Marketo

Salesforce Marketing Cloud

Salesforce

Cvent

Google Analytics

Descripción del empleo

UKG is seeking a Lead Product Manager for Marketing Planning & Automation to own the vision, strategy, and roadmap for Marketing Planning and its integrations across major platforms. You will shape a scalable enterprise capability aligning priorities and investments with campaign development and measurement.

You will drive end-to-end product discovery, prioritization, delivery, adoption, and continuous improvement, partnering with Marketing, Data, and Analytics to deliver trusted data models and