AI-Driven Marketing Planning & Automation Lead

UKG; Nashville (TN); On-site; USD 134,000 - 191,000; Full time

Job summary

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the strategy and roadmap for Marketing Planning and integrations across UKG’s marketing technology ecosystem. You will lead end‑to‑end processes, connect planning to execution, and drive AI‑assisted improvements.

The role requires 8+ years in product management, deep marketing ops experience, and hands-on use of major marketing automation platforms.

Qualifications

• 8 years of Product Management experience in B2B SaaS or enterprise tech.
• Deep experience in Marketing Planning, Marketing Operations, Campaign Management, Marketing Measurement, Attribution, or related discipline.
• Hands‑on experience with marketing automation platforms (Eloqua/Marketo/Salesforce Marketing Cloud).
• Ability to translate complex business processes into scalable product capabilities.

Responsibilities

• Lead product strategy, discovery, prioritization, MVP definition, delivery, adoption, and continuous improvement.
• Connect marketing planning to campaign intake, prioritization, development, approvals, execution, measurement, and optimization.
• Establish campaign taxonomies, metadata, governance, and business processes.
• Enable Marketing leaders to model investment scenarios, priorities, capacity, and outcomes.
• Define a connected campaign operating model across major platforms (Adobe Workfront, Eloqua, Marketo, Salesforce Marketing Cloud, Google Analytics).
• Eliminate manual handoffs, disconnected workflows, and duplicate work across the lifecycle.
• Connect campaign and channel data to engagement, MQLs, BDR engagement, opportunities, pipeline, and revenue.
• Partner with Data and Analytics to deliver trusted data models, reporting, dashboards, attribution, and performance insights.
• Identify opportunities to automate Marketing Operations work with AI-driven execution.
• Define product metrics for planning efficiency, campaign velocity, and business impact.
• Shape an AI-first vision for planning and attribution with governance for AI recommendations.

Skills

Product management

Marketing planning

Campaign management

Marketing operations

Cross-functional collaboration

Tools

Adobe Workfront

Salesforce Marketing Cloud

Eloqua

Marketo

Job description

UKG is seeking a Lead Product Manager, Marketing Planning & Automation, to own the strategy and roadmap for Marketing Planning and integrations across UKG’s marketing technology ecosystem. You will lead end‑to‑end processes, connect planning to execution, and drive AI‑assisted improvements.

The role requires 8+ years in product management, deep marketing ops experience, and hands-on use of major marketing automation platforms.