Senior Product Demand Marketing Lead (Hybrid)

Verizon; Cary (NC); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon is seeking a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector, and Business Market segments. You will translate product messaging into multi-channel demand programs and coordinate with Product Marketing, Segment Marketing, Field Marketing and creative teams to accelerate lead generation and revenue.

This execution-focused role requires hands-on campaign development, data-driven decision making, and willingness to travel.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Relevant marketing experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
• Willingness to travel.

Responsibilities

• Translate product capabilities into actionable demand campaigns.
• Coordinate between Product Marketing, Segment Marketing, Field Marketing, Integrated Marketing and creative teams.
• Develop and execute multi-channel growth campaigns to boost lead generation and revenue.
• Lead audience targeting, list development, and segmentation discussions.
• Track KPI performance and optimize ROI for campaigns.

Skills

Growth marketing

Demand generation

Campaign execution

Product marketing

Cross-functional leadership

Data-driven

Education

Bachelor's degree

Tools

Marketo

Eloqua

Salesforce

Job description

Verizon is seeking a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector, and Business Market segments. You will translate product messaging into multi-channel demand programs and coordinate with Product Marketing, Segment Marketing, Field Marketing and creative teams to accelerate lead generation and revenue.

This execution-focused role requires hands-on campaign development, data-driven decision making, and willingness to travel.