Senior Growth Marketing Manager – Demand Gen (Hybrid)

Verizon; Florida; Híbrido; USD 105 000 - 201 000; Tempo integral

Resumo da oferta

Verizon is seeking a Product Demand - Marketing Senior Manager to drive growth marketing campaigns across Global Enterprise, Public Sector and Business Market segments. You will bridge Product, Marketing, Sales, and Solutions to convert product positioning into tactical, high-converting campaigns.

The role focuses on segmentation, targeting, migration from legacy networks to modern fiber and IP solutions, and building content with third parties to fuel demand.

Qualificações

• Bachelor's degree or 4+ years of work experience.
• 6+ years of relevant experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
• Willingness to travel.

Responsabilidades

• Translate product capabilities into actionable demand campaigns.
• Lead multi-channel growth campaigns to drive lead generation and revenue.
• Coordinate cross-functional teams between Product Marketing, Segment Marketing, Field Marketing, and creative teams.
• Plan and execute TDM-to-IP migration campaigns and content development for demand.
• Provide data-driven performance tracking and optimization of campaigns.

Conhecimentos

B2B marketing

demand generation

campaign execution

marketing strategy

Product Marketing

travel willingness

Formação académica

Bachelor's degree or 4+ years experience

Ferramentas

Marketo

Eloqua

Salesforce

Descrição da oferta de emprego

Verizon is seeking a Product Demand - Marketing Senior Manager to drive growth marketing campaigns across Global Enterprise, Public Sector and Business Market segments. You will bridge Product, Marketing, Sales, and Solutions to convert product positioning into tactical, high-converting campaigns.

The role focuses on segmentation, targeting, migration from legacy networks to modern fiber and IP solutions, and building content with third parties to fuel demand.