Senior Growth Marketing Lead — Demand Gen

Verizon; Rolling Meadows (IL); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a Product Demand - Marketing Senior Manager to lead growth campaigns and act as the execution engine between Product, Marketing, Sales, and Solutions teams. You will translate product positioning into multi-channel demand programs and drive migration from legacy networks to modern fiber and IP solutions.

You will shape segmentation, list development, and content creation, while tracking KPI performance to optimize ROI across GE, PS, and BM segments in a hybrid work model.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in marketing.
• Experience in B2B growth marketing, demand generation, campaign execution, marketing strategy and/or Product Marketing.
• Willingness to travel.

Responsibilities

• Translate product capabilities into actionable demand campaigns across GE, PS and BM segments.
• Develop integrated marketing campaigns to boost lead generation and revenue growth.
• Provide messaging guidance and create assets for multi-channel campaigns.
• Plan and execute migration campaigns from legacy networks to advanced solutions.

Skills

B2B marketing experience

Demand generation

Campaign execution

Marketing strategy

Product Marketing

Cross-functional collaboration

Education

Bachelor's degree or 4+ years experience

Tools

Marketo

Eloqua

Salesforce

Job description

Verizon is seeking a Product Demand - Marketing Senior Manager to lead growth campaigns and act as the execution engine between Product, Marketing, Sales, and Solutions teams. You will translate product positioning into multi-channel demand programs and drive migration from legacy networks to modern fiber and IP solutions.

You will shape segmentation, list development, and content creation, while tracking KPI performance to optimize ROI across GE, PS, and BM segments in a hybrid work model.