Senior Growth Marketing Lead: Product Demand

Verizon; Alpharetta (GA); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon is hiring a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector and Business Market segments. You will translate product positioning into multi-channel demand strategies and coordinate marketing, product, and sales teams to accelerate lead generation and revenue.

You’ll focus on audience segmentation, list development, and migration campaigns from legacy networks to modern solutions, with a strong emphasis on measurable results and

Qualifications

• Bachelor's degree or 4+ years of relevant work experience.
• 6+ years of relevant experience in marketing.
• Experience in B2B growth marketing, demand gen, campaign execution, marketing strategy or Product Marketing.
• Willingness to travel.

Responsibilities

• Coordinate growth marketing campaigns across Product, Marketing, Sales and Solutions.
• Translate product positioning into multi-channel demand campaigns.
• Develop audience segmentation and targeted lists for campaigns.
• Track KPI metrics and optimize ROI.

Skills

Data-driven

Collaborative

Execution-oriented

Revenue targets

B2B marketing

Marketing strategy

Education

Bachelor's degree

Tools

Marketo

Eloqua

Salesforce

Segmentation tools

Job description

Verizon is hiring a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector and Business Market segments. You will translate product positioning into multi-channel demand strategies and coordinate marketing, product, and sales teams to accelerate lead generation and revenue.

You’ll focus on audience segmentation, list development, and migration campaigns from legacy networks to modern solutions, with a strong emphasis on measurable results and