Senior Principal Demand Gen & ABM Leader

ZoomInfo; Waltham (MA); On-site; USD 151,000 - 237,000; Full time

Benefits offered by this job

Comprehensive benefits

Well-being programs

Job summary

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for our existing business and to build integrated, multi-channel campaigns around what buyers care about. You’ll lead with LinkedIn Ads as a core channel, coordinating Sales, RevOps, Content, and Product Marketing to translate growth targets into a measurable pipeline.

The role requires 6+ years in B2B demand generation, with a proven ability to drive pipeline and revenue across multiple markets.

Qualifications

• 6+ years in B2B demand generation or integrated campaigns, ideally SaaS, at senior IC or leadership level.
• Direct accountability for a qualified pipeline or revenue target.
• Experience developing targeted account strategies and engaging buying groups.
• Experience marketing to sales/marketing leaders and multi-market demand

Responsibilities

• Own the demand plan and pipeline for existing business; set strategy for sales, ops, and marketing personas.
• Lead demand creation across channels; deep expertise in LinkedIn Ads; manage multi-channel mix.
• Structure campaigns by persona, account tier, funnel stage, and content theme; ensure consistent messaging.
• Engage target accounts and buying groups; measure outcomes beyond clicks; optimize for pipeline.
• Own investment case; defend spend with data; reallocate based on results; support ABM for strategic accounts.
• Market to customers; drive adoption of new features and launches.

Skills

LinkedIn Ads

Salesforce

HubSpot

Marketo

Dreamdata

ABM

Campaign strategy

Tools

Salesforce

HubSpot

Marketo

Dreamdata

Job description

ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for our existing business and to build integrated, multi-channel campaigns around what buyers care about. You’ll lead with LinkedIn Ads as a core channel, coordinating Sales, RevOps, Content, and Product Marketing to translate growth targets into a measurable pipeline.

The role requires 6+ years in B2B demand generation, with a proven ability to drive pipeline and revenue across multiple markets.