Senior B2B Demand Gen & ABM Lead

Navan

Oregon

Ibrido

USD 138.000 - 193.000

Tempo pieno

5 giorni fa

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Descrizione del lavoro

Navan in the United States is seeking a senior performance marketing leader to drive multi-channel demand generation. You will plan, launch, and optimize campaigns across LinkedIn, Meta, YouTube, Google Demand Gen, and programmatic channels, with a focus on ABM alignment and measurable impact.

You’ll partner with creative and data teams to build assets, test concepts, and optimize for qualified leads and pipeline.

Competenze

8+ years of performance marketing or paid media experience in B2B.
Deep hands-on experience with LinkedIn Ads and multiple channels.
Practical ABM knowledge: segmentation, buying committees, activation.
Experience leading both brand-awareness and demand-creation campaigns.
History of managing budgets and optimizing campaigns directly.
Experience partnering with creative teams on briefs and assets.
Vendor management skills with media partners and publishers.
Strong data-driven decision making using campaign and CRM analytics.

Mansioni

Execute campaigns that build awareness and create demand across channels.
Plan, launch, and optimize campaigns including audience setup, bidding, and reporting.
Support brand moments to build credibility and consideration in priority markets.
Activate ABM programs via content syndication, newsletters, and sponsored emails.
Translate priority accounts into actionable paid media audiences.
Build campaigns to re-engage unengaged accounts and support progression.
Maintain audience syncs, exclusions, and suppression rules with Marketing Ops.
Partner with Creative and Content and work with account teams on expansion campaigns.
Collaborate with 6Sense, Demandbase, StackAdapt or comparable platforms.