Senior Principal Demand Gen & ABM Strategist

ZoomInfo Technologies LLC

Waltham (MA)

On-site

USD 151,000 - 237,000

Full time

7 days ago

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Job summary

ZoomInfo is seeking a Senior Principal, Demand Generation to own demand strategy for our existing business, selling to sales, operations, and marketing leaders. This is a value-driven role focused on integrated, multi-channel campaigns with LinkedIn Ads at its core.

You will coordinate with Sales, RevOps, Content, Product Marketing, and Website teams to translate growth targets into an executable demand plan, owning the qualified pipeline and revenue outcomes and optimizing spend across channels.

Qualifications

6+ years in B2B demand generation or integrated campaigns
Direct accountability for a qualified pipeline or revenue target
Experience developing targeted account strategies and engaging buying groups through complex buying processes
Experience marketing to sales and marketing leaders and running demand in more than one market
Expert-level LinkedIn Ads experience with campaign structures and formats
A demand-oriented approach to paid social and connecting targeting, creative, spend, and optimization to buyer engagement
Strong command of pipeline metrics and attribution; fluent in Salesforce, HubSpot or Marketo, LinkedIn Ads, and Dreamdata
A commercial mindset: you understand how demand creation converts into pipeline and revenue
Curiosity about AI and hands-on interest in testing how it can improve audience building, content, and campaign execution

Responsibilities

Own the demand plan and pipeline number for existing business.
Set account strategy with R&G, Finance, and RevOps; align on priority accounts and segmentation; build and execute campaigns.
Lead demand creation across channels with deep expertise in LinkedIn Ads; plan, launch, and optimize campaigns as part of an integrated mix.
Bring strategic depth to LinkedIn Ads; structure campaigns around audience, persona, account tier, funnel stage, and content theme.
Run LinkedIn campaigns that do more than awareness; engage target accounts, support progression, and contribute to qualified pipeline and revenue.
Own the investment case; defend decisions with performance data and reallocate spend as results indicate.
Build and execute ABM for strategic accounts in collaboration with Account Management.
Market to the customer base; execute campaigns that drive adoption of new product features and launches.