Senior PMM — Platform Data & AI Adoption (Remote)

Atlassian Corp.; United States; Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Benefits, bonuses, commissions and-equ

Job summary

Atlassian is seeking a Senior Product Marketing Manager to lead adoption for our core platform data and context capabilities (Teamwork Graph). You will own the end-to-end adoption journey, blending positioning, messaging, GTM strategy, and enablement to activate and deepen engagement across our customer base.

You will bridge technical and business audiences, helping developers, platform engineers, and data teams integrate with our platform while enabling product leaders to realize measurable

Qualifications

• 6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products.
• Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth.
• Demonstrated ability to market to both deeply technical audiences (developers, data engineers, platform teams) and business stakeholders.
• Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
• Exceptional storytelling, writing, and communication skills, capable of turning complex architectural concepts into clear, actionable value.
• Experience collaborating closely with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes.
• Strong analytical mindset with experience using data and customer feedback to prioritize initiatives and measure business impact.
• Comfort navigating ambiguity, driving cross-functional alignment, and managing competing priorities in a fast‑paced environment.

Responsibilities

• Define and execute the adoption strategy: positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences: translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences and business decision-makers.
• Drive full-funnel engagement and activation programs: partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, including docs, getting-started guides, customer stories, webinars, and in‑product nudges.
• Empower cross-functional teams: collaborate with Product and Engineering to reduce onboarding friction, while enabling Sales, Solution Engineering, and Customer Success with collateral to drive field adoption.
• Measure and iterate: use adoption signals, customer feedback, and engagement analytics to assess program impact and optimize adoption plays.
• Evangelize the platform: represent our platform narrative in external forums, customer briefings, webinars, and community channels.

Skills

Product marketing

B2B SaaS

Technical storytelling

Audience targeting

APIs/data concepts

Analytical mindset

Cross-functional collaboration

Communication skills

Education

MBA or related degree

Job description

Atlassian is seeking a Senior Product Marketing Manager to lead adoption for our core platform data and context capabilities (Teamwork Graph). You will own the end-to-end adoption journey, blending positioning, messaging, GTM strategy, and enablement to activate and deepen engagement across our customer base.

You will bridge technical and business audiences, helping developers, platform engineers, and data teams integrate with our platform while enabling product leaders to realize measurable