Senior PMM — Platform & Data Adoption Leader

Atlassian; Austin (TX); Hybrid; USD 129,000 - 203,000; Full time

Benefits offered by this job

Health benefits

Volunteer days

Flexible work options

Job summary

Atlassian is seeking a Senior Product Marketing Manager to lead adoption for our Teamwork Graph platform and data capabilities. You will shape positioning, GTM, and enablement while driving activation across diverse technical and business audiences.

You will partner with Product, Engineering, Growth, and Field teams to reduce onboarding friction, deliver compelling narratives, and measure impact with analytics. This role offers multiple location options and a competitive compensation package.

Qualifications

• 6+ years of product marketing experience in B2B SaaS, focused on platform/data/infrastructure products.
• Proven ability to develop positioning, GTM strategies, and adoption programs.
• Experience marketing to both technical audiences (developers, data engineers) and business stakeholders.
• Strong technical acumen with fluency in data concepts, APIs, and modern developer workflows.
• Exceptional storytelling, writing, and communication skills for complex architectures.
• Experience partnering with Product, Engineering, Growth, and Field teams.

Responsibilities

• Define and execute the adoption strategy: positioning, GTM motions, and cross-functional programs to drive onboarding, activation, and ongoing platform usage.
• Build narratives for diverse audiences: translate platform, data, and AI concepts into clear value propositions for engineers and business leaders.
• Drive full-funnel engagement and activation: create docs, getting-started guides, customer stories, webinars, and in-product nudges.
• Collaborate with Product and Engineering to reduce onboarding friction and provide sales with collateral to drive adoption.
• Measure impact using adoption signals and customer feedback to iterate and optimize programs.
• Evangelize the platform in external forums, customer briefings, and community channels.

Skills

Product marketing

B2B SaaS

Technical storytelling

Cross-functional collaboration

Analytics & data

Developer audiences

Job description

Atlassian is seeking a Senior Product Marketing Manager to lead adoption for our Teamwork Graph platform and data capabilities. You will shape positioning, GTM, and enablement while driving activation across diverse technical and business audiences.

You will partner with Product, Engineering, Growth, and Field teams to reduce onboarding friction, deliver compelling narratives, and measure impact with analytics. This role offers multiple location options and a competitive compensation package.