Senior PMM, Developer Platform GTM

Atlassian; San Francisco (CA); Hybrid; USD 179,000 - 234,000; Full time

Job summary

Atlassian is seeking a Senior Product Marketing Manager to drive Forge and the broader developer GTM. You’ll shape technical product storytelling, build GTM motions, and own TEAM for Builders events as a year-round driver of developer engagement.

You’ll collaborate with Product, Engineering, Events, Brand, and Community teams to translate complex capabilities into developer value and to craft cohesive go-to-market strategies that accelerate adoption.

Qualifications

• 7+ years across product marketing, developer marketing, GTM or platform marketing.
• Experience marketing technical products such as APIs, developer tools, or AI products.
• Enough technical fluency to work credibly with Product and Engineering.
• Strong positioning and storytelling skills.
• Experience owning complex launches and programs across multiple teams.
• Strategic thinker who can also execute.
• Cross-functional collaboration in ambiguous environments.
• Bias toward developer and business outcomes.

Responsibilities

• Own positioning, messaging, segmentation, and competitive narrative for Forge and the developer platform.
• Own the developer marketing strategy and GTM for Atlassian’s TEAM for Builders event.
• Own the strategy for reaching, activating, and growing Atlassian developers.
• Lead GTM for major developer and platform launches.
• Own marketing across awareness, engagement, build, publish, consumption and marketplace outcomes.
• Partner with Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to drive cohesive GTM motions.
• Serve as a senior marketing partner to Forge and Developer Platform Product leadership.

Skills

Product marketing

Developer marketing

GTM strategy

Platform marketing

APIs & dev tools

Cross-functional leadership

Storytelling

Job description

Atlassian is seeking a Senior Product Marketing Manager to drive Forge and the broader developer GTM. You’ll shape technical product storytelling, build GTM motions, and own TEAM for Builders events as a year-round driver of developer engagement.

You’ll collaborate with Product, Engineering, Events, Brand, and Community teams to translate complex capabilities into developer value and to craft cohesive go-to-market strategies that accelerate adoption.