Senior PMM, Platform & Data AI Adoption (Remote)

Atlassian; Seattle (WA); Remote; USD 156,000 - 203,000; Full time

Job summary

At Atlassian is seeking a Senior Product Marketing Manager to lead adoption for the Teamwork Graph platform data and context capabilities. You will own the end‑to‑end adoption journey, from positioning and GTM to enablement, targeting developers, platform engineers, data teams, and business leaders to drive measurable engagement.

You'll bridge the gap between technical and business audiences, collaborate with Product, Engineering, Growth, and Field teams, and shape narratives, onboarding, and

Qualifications

• 6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products.
• Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth.
• Demonstrated ability to market to both deeply technical audiences and business stakeholders.
• Strong technical acumen with data concepts, APIs, and modern developer workflows.
• Storytelling, writing, and communication skills for complex architectural concepts.

Responsibilities

• Define and execute the adoption strategy: Own the positioning, go‑to‑market motions, and cross‑functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences: Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences as well as business decision‑makers.
• Drive full‑funnel engagement and activation programs: Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, including docs, getting‑started guides, stories, webinars, and in‑product nudges.
• Empower cross‑functional teams: Collaborate with Product and Engineering to reduce onboarding friction, while enabling Sales and Customer Success with tools and collateral.
• Measure and iterate: Use adoption signals and feedback to assess impact and optimize adoption plays.
• Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels.

Skills

B2B SaaS marketing

Positioning & GTM

Technical audiences

Storytelling & writing

Cross-functional collaboration

Data-driven decisions

Job description

At Atlassian is seeking a Senior Product Marketing Manager to lead adoption for the Teamwork Graph platform data and context capabilities. You will own the end‑to‑end adoption journey, from positioning and GTM to enablement, targeting developers, platform engineers, data teams, and business leaders to drive measurable engagement.

You'll bridge the gap between technical and business audiences, collaborate with Product, Engineering, Growth, and Field teams, and shape narratives, onboarding, and