Senior PMM - Platform & Data Adoption (Remote)

Atlassian; Washington (District of Columbia); Remote; USD 156,000 - 203,000; Full time

Benefits offered by this job

Health and wellbeing resources

Volunteer days

Community engagement opportunities

Job summary

Atlassian in the United States offers a flexible work model allowing in-office, remote, or hybrid arrangements. We are seeking a Senior Product Marketing Manager to lead adoption for Teamwork Graph, bridging technical and business audiences and collaborating with Product, Engineering, Growth, and Field teams to drive platform usage.

You will own positioning, GTM, enablement, and cross‑functional programs to activate customers, plus develop narratives for engineers, data teams, and business

Qualifications

• 6+ years of product marketing experience in B2B SaaS, focused on platform or data products.
• Proven GTM strategy, adoption programs that drive activation and usage.
• Able to market to technical and business audiences.
• Strong storytelling and writing skills for complex concepts.

Responsibilities

• Define and execute the adoption strategy: Own the positioning, go‑to‑market motions, and cross‑functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences: Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences and business decision‑makers.
• Drive full‑funnel engagement and activation programs: Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives.
• Empower cross‑functional teams: Collaborate with Product and Engineering to identify onboarding friction and enable Sales, Solution Engineering, and Customer Success.
• Measure and iterate: Use adoption signals and feedback to assess impact and optimize plays.
• Evangelize the platform: Represent our platform narrative in external forums and events.

Skills

Product marketing

B2B SaaS

Positioning & GTM

Adoption programs

Technical storytelling

Cross-functional collaboration

Analytics & data

Education

MBA or other relevant degree or certification

Job description

Atlassian in the United States offers a flexible work model allowing in-office, remote, or hybrid arrangements. We are seeking a Senior Product Marketing Manager to lead adoption for Teamwork Graph, bridging technical and business audiences and collaborating with Product, Engineering, Growth, and Field teams to drive platform usage.

You will own positioning, GTM, enablement, and cross‑functional programs to activate customers, plus develop narratives for engineers, data teams, and business