Senior PM, E‑commerce Platform (0→1)

Liftoff; Athens (GA); Remote; USD 140,000 - 180,000; Full time

Job summary

Liftoff is hiring a senior Product Manager to own a zero-to-one ecommerce advertising platform. You will shape business case, experimentation roadmap, and attribution architecture while engaging customers and partners directly.

You will drive unit economics, set go/no-go criteria, and collaborate with GTM, sales, and engineering to define ICPs and on-board customers. Remote-friendly, USA hubs available.

Qualifications

• Senior PM with 8+ years in product management and performance advertising.
• Proven ability to own beta to GA product launches and data-driven pivots.
• Experience with web/mobile identity, attribution, and privacy constraints.

Responsibilities

• Own unit economics and decision points on launch readiness and scale.
• Define ideal customer profiles with GTM, sales and account teams.
• Lead end-to-end e-commerce platform integration: pixels, server-side events, catalog ingestion.
• Define policy around consent, privacy regulations (GDPR/CCPA).
• Partner with ML teams to drive attribution improvements and experimentation.

Skills

Cross-functional leadership

ML experimentation

Identity & attribution

Shopify ecosystem familiarity

Data-driven decision making

Customer-facing partnerships

Tools

Shopify ecosystem

Meta CAPI server-side integrations

Google Enhanced Conversions

Job description

Liftoff is hiring a senior Product Manager to own a zero-to-one ecommerce advertising platform. You will shape business case, experimentation roadmap, and attribution architecture while engaging customers and partners directly.

You will drive unit economics, set go/no-go criteria, and collaborate with GTM, sales, and engineering to define ICPs and on-board customers. Remote-friendly, USA hubs available.