Senior PM, E‑commerce Platform (0→1) Remote

Liftoff; Atlanta (GA); Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Equity

Health benefits

Remote-friendly

Job summary

Liftoff, a leading AI-powered performance marketing platform for mobile app marketers, is seeking a Senior Product Manager to own an e-commerce advertising platform from zero to launch. You will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You’ll drive unit economics, define success metrics, collaborate with GTM, sales, and account teams, and push for data-driven decisions on

Qualifications

• 8+ years of product management experience in performance advertising, with significant time in DSPs, retargeting, measurement/MMP, or ad-network e-commerce products.
• Hands-on depth in web and mobile identity and attribution (probabilistic matching, pixels, server-to-server postbacks) and browser privacy constraints (ITP, fingerprinting, ATT).
• Track record of taking a product from beta to GA and making data-driven pivots or kills.
• Comfort with 0-to-1 incubation environments: pilots, hands-on customer management, go/no-go criteria.
• Demonstrated ML experimentation experience: understanding confidence intervals and ship/no-ship decisions.
• Cross-functional leadership across engineering, ML, GTM, sales engineering, creative, and finance.
• Experience with Shopify/e-commerce ecosystem: app approval, Customer Privacy API, webhooks, catalog/product feeds, and Meta/GCP-style integrations.
• Familiarity with incrementality testing, MTA, MMM, and attribution debates (first-click vs last-click)

Responsibilities

• Own the e-commerce platform product from zero to launch and define the business case, roadmap, and attribution architecture.
• Define ideal customer profiles with GTM and sales teams and translate customer intel into roadmap decisions.
• Lead end-to-end platform integrations (pixels, server-side events, catalog ingestion) and ensure data accuracy for attribution.
• Set and enforce traffic quality and creative UX standards to protect advertiser outcomes.
• Partner with Legal on consent handling and regional privacy requirements (GDPR, CCPA).
• Represent Liftoff in customer conversations and strategic industry partnerships.
• Drive ML-powered optimization and measure incremental impact to guide scaling or pivots.
• Collaborate with engineering, ML, and finance to ship features within strict go/no-go criteria.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Identity & attribution

A/B testing

E-commerce integration

Shopify ecosystem

Tools

Server-side integrations

Analytics & measurement

Job description

Liftoff, a leading AI-powered performance marketing platform for mobile app marketers, is seeking a Senior Product Manager to own an e-commerce advertising platform from zero to launch. You will own the business case, experimentation roadmap, and the platform's identity and attribution architecture, while representing Liftoff with customers and partners.

You’ll drive unit economics, define success metrics, collaborate with GTM, sales, and account teams, and push for data-driven decisions on