Senior PM, E‑Commerce Platform & Growth (Remote)

Liftoff; New York (NY); Remote; USD 140,000 - 230,000; Full time

Benefits offered by this job

Equity

Health benefits

Job summary

Liftoff is seeking a senior Product Manager to own a new e-commerce advertising platform from zero to one. You will define the business case, manage the experimentation roadmap, and own identity and attribution architecture, while representing Liftoff with customers and partners.

You will drive unit economics, surface-area scoping, and decisions on when to scale or pivot. You will collaborate with GTM, sales, and partnerships to shape ICPs and GTM strategies, ensuring robust measurement and

Qualifications

• 8+ years of product management experience in performance advertising or ad tech.
• Experience taking products from beta to GA with data-driven pivots.

Responsibilities

• Own the e-commerce advertising platform from zero to launch, including business case and roadmap.
• Lead cross-functional teams to ensure successful product delivery and customer alignment.
• Partner with GTM, sales, and partnerships to define ICPs and inform go-to-market strategy.
• Define and monitor key success metrics, attribution, and experiments across channels.

Skills

Product management

Performance advertising

Cross-functional leadership

ML experimentation

Tools

Shopify

Job description

Liftoff is seeking a senior Product Manager to own a new e-commerce advertising platform from zero to one. You will define the business case, manage the experimentation roadmap, and own identity and attribution architecture, while representing Liftoff with customers and partners.

You will drive unit economics, surface-area scoping, and decisions on when to scale or pivot. You will collaborate with GTM, sales, and partnerships to shape ICPs and GTM strategies, ensuring robust measurement and