Senior Staff PM, E-commerce Platform (Remote)

Liftoff; Elm (PA); Remote; USD 198,000 - 280,000; Full time

Benefits offered by this job

Equity

Health/vision/dental benefits

Remote-friendly environment

Job summary

Liftoff is seeking a senior Product Manager to own a zero-to-one e-commerce advertising platform. You will guide strategy, roadmap, and business cases, partnering with engineering, ML, and go-to-market teams.

This is a largely individual-contributor role with autonomy to shape the platform and its attribution architecture. You will manage the experimentation roadmap, experiment outcomes, and customer engagements, driving the product from beta to general availability while shaping unit economics

Qualifications

• 8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products
• Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, and the practical constraints of browser privacy changes (ITP, fingerprinting protection) and ATT
• A track record of carrying a product from beta to GA, including at least one experience where you recommended killing or materially pivoting something based on the data
• Comfort operating in a 0-to-1 incubation environment: small, funded pilots, hands-on customer management, and shipping against explicit go/no-go criteria
• Demonstrated ML experimentation experience: you can read a confidence interval, challenge an experiment design, and make a ship/no-ship call under uncertainty
• Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority over any of them

Responsibilities

• Set the product strategy, quarterly goals, and success metrics; report to executive leadership and finance
• Own unit economics that define launch readiness (success metrics, traffic quality, funnel efficiency); decide when to scale, pivot, or stop
• Decide what stays out of scope; manage the surface area and practice disciplined scope-cutting
• Partner with GTM, sales, and account teams to define ideal customer profiles and go-to-market strategy; represent Liftoff in customer conversations and partnerships

Skills

Product management

Performance advertising

Cross-functional leadership

Experimentation

Strategic thinking

Job description

Liftoff is seeking a senior Product Manager to own a zero-to-one e-commerce advertising platform. You will guide strategy, roadmap, and business cases, partnering with engineering, ML, and go-to-market teams.

This is a largely individual-contributor role with autonomy to shape the platform and its attribution architecture. You will manage the experimentation roadmap, experiment outcomes, and customer engagements, driving the product from beta to general availability while shaping unit economics