Senior PM, E-commerce Platform (0 to 1) - Remote

Liftoff; California; Remote; USD 198,000 - 240,000; Full time

Benefits offered by this job

Equity

Health/vision/dental benefits

Job summary

Liftoff is building a new e-commerce advertising platform and is seeking a Product Manager to own it from zero to one. You’ll drive strategy, roadmap, and the business case, collaborating with engineering, ML, and GTM teams to set scope and priorities.

This senior, largely individual-contributor role offers autonomy to own the platform's identity, attribution architecture, and experiments, while representing Liftoff with customers and partners.

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity & attribution.
• Experience carrying a product from beta to GA and pivoting when data advises.

Responsibilities

• Set product strategy, quarterly goals, and success metrics; report to exec leadership and finance.
• Own unit economics; decide when to scale, pivot, or stop based on data.
• Define scope boundaries; manage features within team capacity.
• Collaborate with GTM, sales, and account teams to define ICPs and go-to-market plans.
• Partner with Eng/ML to roadmap experiments and interpret results; lead Go/No-Go decisions.
• Oversee identity, attribution, and platform integrations with policy, privacy, and data protection considerations.
• Lead e-commerce platform integrations: pixels, server-side events, catalog ingestion, and merchant-facing flows.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Job description

Liftoff is building a new e-commerce advertising platform and is seeking a Product Manager to own it from zero to one. You’ll drive strategy, roadmap, and the business case, collaborating with engineering, ML, and GTM teams to set scope and priorities.

This senior, largely individual-contributor role offers autonomy to own the platform's identity, attribution architecture, and experiments, while representing Liftoff with customers and partners.