Senior PM, eCommerce Platform (0→1, Remote)

Liftoff; Illinois; Remote; USD 170,000 - 260,000; Full time

Benefits offered by this job

Equity

Health benefits

Remote-friendly

Job summary

Liftoff is building a new e-commerce advertising platform and seeking a Product Manager to own it from zero to one. This senior, largely individual-contributor role drives the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners.

You will own unit economics, determine scaling or pivot decisions, and work with GTM, sales, and account teams to define ICPs and go-to-market strategy.

Qualifications

• 8+ years of product management in performance advertising (DSP, retargeting, measurement/MMP, or ad network ecommerce).
• Hands-on depth in identity and attribution (probabilistic matching, pixel tech, server-to-server postbacks) and modern browser/privacy constraints.
• Track record from beta to GA, with data-driven pivot or kill decisions.

Responsibilities

• Own the end-to-end product surface for the new ecommerce platform from zero to GA.
• Define ICPs, go-to-market, and onboard customers; translate customer intel into roadmap decisions.
• Lead cross-functional collaboration across engineering, ML, GTM, sales engineering, creative, and finance.
• Defend the unit economics; drive measurement, attribution, and successful integration with partners.
• Partner with Legal on consent handling, privacy, and compliance requirements (GDPR/CCPA).
• Oversee integration work (pixels, server-side events, catalog ingestion) end-to-end.

Skills

Cross-functional leadership

ML experimentation

Unit economics

Executive financial fluency

Privacy/compliance

Tools

Shopify ecosystem

Meta CAPI

Google Enhanced Conversions

Webhooks

Catalog/product feeds

Job description

Liftoff is building a new e-commerce advertising platform and seeking a Product Manager to own it from zero to one. This senior, largely individual-contributor role drives the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners.

You will own unit economics, determine scaling or pivot decisions, and work with GTM, sales, and account teams to define ICPs and go-to-market strategy.