Senior PM, E-commerce Platform - 0 to 1, Remote

Liftoff; Clifton (TX); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Equity

Health benefits

Vision benefits

Dental benefits

Remote-friendly

Job summary

Liftoff, a leading AI-powered performance marketing platform, is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You’ll define the business case, experimentation roadmap, and attribution architecture, representing Liftoff to customers and partners.

You’ll own unit economics, surface prioritization, and data-driven go/no-go decisions, collaborating with GTM, sales, and cross-functional teams.

Qualifications

• 8+ years of product management experience in performance advertising or related ad tech.
• Hands-on depth in web and mobile identity and attribution technologies.
• Demonstrated ability to take a product from beta to GA and pivot/kill features based on data.

Responsibilities

• Own the business case, roadmap, and identity/attribution architecture for a new e-commerce platform.
• Partner with GTM, sales, and account teams to define ICPs and go-to-market strategy.
• Represent Liftoff with customers and partners in strategic discussions and industry forums.
• Drive ML-enabled performance improvements and end-to-end funnel optimization.
• Define policy around consent, privacy requirements, and data protection with Legal.
• Lead end-to-end e-commerce platform integration (pixels, server-side event delivery, catalog ingestion).
• Maintain robust measurement and attribution practices across surfaces and partners.

Skills

8+ years product management

Performance marketing / ad tech

ML experimentation

Identity & attribution

Cross-functional leadership

Shopify/e-commerce ecosystem

Data-driven decision making

Pixels & server-side tracking

Tools

Pixels

Server-side tracking

MMP / attribution tools

Shopify integration

Job description

Liftoff, a leading AI-powered performance marketing platform, is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You’ll define the business case, experimentation roadmap, and attribution architecture, representing Liftoff to customers and partners.

You’ll own unit economics, surface prioritization, and data-driven go/no-go decisions, collaborating with GTM, sales, and cross-functional teams.