Senior PM, Ecommerce Platform & Attribution (Remote)

Liftoff; Eagle (ID); Remote; USD 180,000 - 280,000; Full time

Job summary

Liftoff, a leading AI-powered performance marketing platform, seeks a senior Product Manager to own a new e-commerce advertising surface from zero to one. You’ll drive business cases, define the experimentation roadmap, and shape the platform’s identity and attribution architecture, while engaging customers and partners directly.

You’ll own launch readiness metrics, collaborate with GTM, sales, and engineering to specify ideal customer profiles, and guide decisions on scaling or pivoting based

Qualifications

• 8+ years of product management experience in performance advertising or related fields.
• Strong track record of taking a product from beta to GA and making data-driven decisions.
• Experience with ML experimentation and attribution in ad tech.
• Ability to lead cross-functional teams without direct authority.

Responsibilities

• Own a zero-to-one e-commerce advertising platform, including business case and experimentation roadmap.
• Define identity, attribution architecture, and platform integrations.
• Collaborate with GTM, sales, and customer partners to shape roadmap and go-to-market.
• Diagnose full-funnel performance from ad impression to purchase and ensure quality controls.

Job description

Liftoff, a leading AI-powered performance marketing platform, seeks a senior Product Manager to own a new e-commerce advertising surface from zero to one. You’ll drive business cases, define the experimentation roadmap, and shape the platform’s identity and attribution architecture, while engaging customers and partners directly.

You’ll own launch readiness metrics, collaborate with GTM, sales, and engineering to specify ideal customer profiles, and guide decisions on scaling or pivoting based