Senior Performance Marketing Lead - Remote

Pearson; Carson City (NV); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollments and product adoption.

Reporting to the Principal, Performance Marketing, you will lead internal teams and agencies, optimize bids, perform testing, and deliver actionable insights to improve volume and ROI while managing a remote, full-time team in a fast-paced education-focused environment.

Qualifications

• 7+ years hands-on Paid Search (SEM) experience.
• Expert-level with Google Ads and SA360; Microsoft Ads preferred.
• Demonstrated success managing large-scale search programs with measurable goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.

Skills

Paid Search Expertise

Data Analysis

Campaign Execution

Agency Management

Cross-Functional Collaboration

Communication & Storytelling

Problem Solving

Attention to Detail

Project Management

Strategic Thinking

Tools

Google Ads

SA360

Microsoft Ads

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollments and product adoption.

Reporting to the Principal, Performance Marketing, you will lead internal teams and agencies, optimize bids, perform testing, and deliver actionable insights to improve volume and ROI while managing a remote, full-time team in a fast-paced education-focused environment.