Remote Performance Marketing Specialist - Paid Search

Pearson; United States; Remote; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360. You will monitor performance, conduct keyword research, and implement optimization strategies to drive enrollment and reduce cost per enrollment.

The role requires strong analytical skills and collaboration with internal teams and agencies. The position supports remote work from the United States and partners with Analytics, Enrollment,

Qualifications

• 3–6 years of hands-on paid search campaign management.
• Deep experience with Google Ads and Google Analytics.
• Familiarity with SA360 and optimization workflows.

Responsibilities

• Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Monitor performance daily and adjust budgets, bids, and targeting.
• Analyze data and provide recommendations to improve enrollment and cost efficiency.
• Collaborate with agency partners and internal teams to implement updates.

Skills

Paid Search

Campaign Management

Data Analysis

Excel

Communication

Attention to Detail

Tools

Google Ads

Google Analytics

SA360

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360. You will monitor performance, conduct keyword research, and implement optimization strategies to drive enrollment and reduce cost per enrollment.

The role requires strong analytical skills and collaboration with internal teams and agencies. The position supports remote work from the United States and partners with Analytics, Enrollment,