Senior Paid Search Lead — Performance Marketing

Pearson; Springfield (IL); In loco; USD 90.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual incentive program

Descrizione del lavoro

Pearson is seeking a Lead Specialist, Performance Marketing to lead paid search strategy and day-to-day execution. You will manage Google Ads, SA360, and related platforms, driving enrollments and product adoption while optimizing cost efficiency.

You will partner with Analytics, Enrollment, Finance, and Marketing to translate data into actionable recommendations, oversee agency partners, and mentor a growing team of marketers. This role blends hands-on execution with strategic leadership.

Competenze

• 7+ years of hands-on Paid Search campaign management.
• Expert-level Google Ads and SA360 experience; Microsoft Ads preferred.
• Proven success managing large-scale search programs with measurable goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Mansioni

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Optimize campaigns to drive product adoption, applications, and enrollments while controlling costs.
• Lead testing roadmap and use AI-enabled tools for efficiency.
• Collaborate with agency partners, Analytics, Enrollment, Finance, and Marketing stakeholders.
• Review agency recommendations and ensure reporting accuracy.
• Develop and manage testing initiatives across campaigns and landing pages.

Conoscenze

Paid Search

Google Ads

SA360

Agency management

People management

Analytical skills

Excel

Communication skills

Strumenti

Google Analytics

Tag management solutions

Descrizione del lavoro

Pearson is seeking a Lead Specialist, Performance Marketing to lead paid search strategy and day-to-day execution. You will manage Google Ads, SA360, and related platforms, driving enrollments and product adoption while optimizing cost efficiency.

You will partner with Analytics, Enrollment, Finance, and Marketing to translate data into actionable recommendations, oversee agency partners, and mentor a growing team of marketers. This role blends hands-on execution with strategic leadership.