Senior Paid Search Lead - Remote Performance Marketing

Pearson

Boise (ID)

Remote

USD 90,000 - 190,000

Full time

8 days ago

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Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead the day-to-day execution and optimization of paid search initiatives supporting the adoption of educational products and new student enrollment. This role focuses on operational excellence across search campaigns and requires a strong analytical mindset and leadership in testing and optimization.

Reporting to the Principal, Performance Marketing, you will own paid search management, collaborate with agency

Qualifications

7+ years hands-on Paid Search experience.
Expert-level Google Ads and SA360 experience; Microsoft Ads preferred.
Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and measurement.

Responsibilities

Own Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
Optimize campaigns to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
Translate strategy into campaign plans, testing initiatives and optimization recommendations.
Monitor campaign performance daily and identify opportunities to improve volume, conversions and cost efficiency.
Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
Collaborate with internal stakeholders and external agencies to ensure flawless campaign execution and reporting.