Senior Paid Search Leader – Performance Marketing

Pearson

Providence (RI)

In loco

USD 90.000 - 190.000

Tempo pieno

46 ore fa

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Descrizione del lavoro

Pearson is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search execution across Google Ads, SA360, and Microsoft Ads. You will optimize campaigns to drive student applications and enrollments while maintaining cost efficiency, reporting, and actionable insights.

This role combines hands-on optimization with team leadership and cross-functional collaboration. Reporting to the Principal, Performance Marketing, you will manage agency partners, drive a testing roadmap,

Competenze

7+ years of hands-on Paid Search (SEM) campaign management.
Expert-level Google Ads and SA360; Microsoft Ads preferred.
Proven success in large-scale search programs with measurable goals.
Strong conversion optimization, attribution, bidding, targeting, measurement.
Experience managing agency relationships and cross-functional stakeholders.
People management and leadership experience.
Analytical skills to translate data into actions.
Experience with web analytics and tagging solutions.
Advanced Excel and performance reporting proficiency.
Excellent communication and presentation skills.

Mansioni

Own day-to-day Paid Search programs across Google Ads, SA360, and Microsoft Ads.
Execute and optimize campaigns to drive product adoption, applications, and enrollments while meeting cost efficiency.
Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
Monitor performance daily and identify opportunities to improve volume, conversions, and cost efficiency.
Lead keyword expansion, audience targeting, bidding, ad copy testing, and structure improvements.
Lead search query analysis and optimization for qualified traffic and enrollments.
Maintain expertise in trends, automation, AI bidding, and platform best practices.
Manage internal SMEs and agency to deliver flawless campaign execution.
Review agency recommendations and validate decisions with performance data.
Coordinate new platform features, beta opportunities, and testing initiatives.
Develop a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, and bidding strategies.
Conduct rigorous A/B testing and performance analysis for growth opportunities.
Use AI-enabled tools to improve efficiency and workflow.
Partner with website/marketing stakeholders to improve landing page conversion performance.