Senior Paid Search Lead — Performance Marketing (Remote)

Pearson; Augusta (ME); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson, a global education company, seeks a Lead Specialist, Performance Marketing to own day-to-day paid search and optimization efforts. You will lead internal teams and agencies to drive enrollments and product adoption while delivering actionable insights.

You will guide testing, automate bidding, and partner with Analytics, Enrollment, Finance, and Marketing to align strategy with enrollment goals. This remote-capable role reports to the Principal, Performance Marketing.

Qualifications

• 7+ years of hands-on paid search management experience.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Proven success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.

Responsibilities

• Own paid search programs across Google Ads, SA360, and Microsoft Ads.
• Lead optimization to drive product adoption, student applications, and enrollments while maintaining cost efficiency.
• Guide agency partners and internal stakeholders with data-driven decisions and performance data.
• Develop a robust testing roadmap across campaigns, audiences, creative, and bidding approaches.
• Analyze performance, create dashboards, and forecast spend to support enrollment goals.

Skills

Data analysis

Communication

Cross-functional collaboration

Campaign optimization

People management

Problem solving

Tools

Google Ads

SA360

Microsoft Ads

Google Analytics

Excel

Job description

Pearson, a global education company, seeks a Lead Specialist, Performance Marketing to own day-to-day paid search and optimization efforts. You will lead internal teams and agencies to drive enrollments and product adoption while delivering actionable insights.

You will guide testing, automate bidding, and partner with Analytics, Enrollment, Finance, and Marketing to align strategy with enrollment goals. This remote-capable role reports to the Principal, Performance Marketing.