Senior Paid Search Lead, Performance Marketing

Pearson; Des Moines (IA); On-site; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own day-to-day paid search execution and optimization. You will drive enrollment-focused campaigns across Google Ads, SA360, and other platforms, coordinating with agencies and internal teams to improve efficiency and outcomes.

The role emphasizes leadership, testing, and data-driven decision making, with collaboration across Analytics, Enrollment, Finance, and Marketing to support growth and performance metrics.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong analytical skills with ability to interpret data and translate insights into action.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates, and cost efficiency.
• Lead testing roadmap across campaigns, audiences, creative messaging, landing pages, and automation strategies.

Skills

Paid Search

Google Ads

SA360

Analytics

Excel

Leadership

Agency management

Communication

Optimization

Tools

GA360/GA4

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to own day-to-day paid search execution and optimization. You will drive enrollment-focused campaigns across Google Ads, SA360, and other platforms, coordinating with agencies and internal teams to improve efficiency and outcomes.

The role emphasizes leadership, testing, and data-driven decision making, with collaboration across Analytics, Enrollment, Finance, and Marketing to support growth and performance metrics.