Senior Paid Search Lead - Performance Marketing (Remote)

Pearson; Juneau (AK); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution, optimizing campaigns across Google Ads, SA360, and Microsoft Ads to drive student enrollment and product adoption.

Reporting to the Principal, Performance Marketing, you will manage internal experts and agency partners, develop a rigorous testing roadmap, and translate insights into actions that improve volume, efficiency, and ROI in a remote, full-time role.

Qualifications

• 7+ years hands-on paid search management.
• Expert-level Google Ads and SA360 experience; MS Ads also valued.
• Strong analytical skills with data-driven decision making.
• Experience leading internal teams and coordinating with agencies.

Responsibilities

• Own day-to-day Paid Search programs across Google Ads, SA360, and Microsoft Ads.
• Drive campaigns to boost product adoption, applications, and enrollments while controlling cost efficiency.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Manage internal teams and agency partners to ensure flawless execution.
• Develop testing roadmaps and leverage AI-enabled tools to optimize bidding and outcomes.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Leadership

Analytics

Excel

Communication

Cross-functional collaboration

Tools

Google Analytics

Tag Manager

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead day-to-day paid search execution, optimizing campaigns across Google Ads, SA360, and Microsoft Ads to drive student enrollment and product adoption.

Reporting to the Principal, Performance Marketing, you will manage internal experts and agency partners, develop a rigorous testing roadmap, and translate insights into actions that improve volume, efficiency, and ROI in a remote, full-time role.