Remote Senior Paid Search Lead — Growth & ROI

Pearson; Montpelier (VT); A distancia; USD 90.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual incentive program

Descripción de la vacante

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search programs across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption with a data-driven approach.

You will manage internal teams and agencies, optimize bid strategies, run A/B tests, and deliver actionable insights with a strong focus on efficiency and ROI in a remote, full-time capacity. This role reports to the Principal, Performance Marketing and requires 7+ years in SEM.

Formación

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsabilidades

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
• Develop and manage a robust testing roadmap across campaigns, audiences, creative messaging, landing pages, bidding approaches, and automation strategies.

Conocimientos

Paid Search Management

Google Ads

SA360

Microsoft Ads

Analytics

Leadership

Budget Management

Herramientas

SA360

Google Ads

Microsoft Ads

Google Analytics

Excel

Descripción del empleo

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search programs across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption with a data-driven approach.

You will manage internal teams and agencies, optimize bid strategies, run A/B tests, and deliver actionable insights with a strong focus on efficiency and ROI in a remote, full-time capacity. This role reports to the Principal, Performance Marketing and requires 7+ years in SEM.