Remote Lead: Performance Marketing & Paid Search

Pearson; Honolulu (HI); A distancia; USD 90.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual incentive program

Descripción de la vacante

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to oversee paid search campaigns across Google Ads, SA360, and more. You will drive enrollment goals, manage agency partners, and lead a high-performing team with a strong testing mindset.

You will report to the Principal, Performance Marketing, and collaborate with Analytics, Enrollment, Finance, and Marketing teams to deliver scalable results and improve efficiency.

Formación

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsabilidades

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates, and cost efficiency.
• Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structural improvements.
• Manage ongoing search query analysis and optimization for qualified traffic and enrollments.
• Maintain expertise in evolving search trends, automation, AI-driven bidding, and platform best practices.
• Lead internal and agency teams to ensure flawless campaign execution and reporting.

Conocimientos

Paid Search

Google Ads

SA360

Data analysis

Bidding strategies

Agency management

Excel

Communication

Herramientas

SA360

Google Ads

Descripción del empleo

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to oversee paid search campaigns across Google Ads, SA360, and more. You will drive enrollment goals, manage agency partners, and lead a high-performing team with a strong testing mindset.

You will report to the Principal, Performance Marketing, and collaborate with Analytics, Enrollment, Finance, and Marketing teams to deliver scalable results and improve efficiency.