Senior Performance Marketing Lead: AI-Powered Paid Social

Gusto; Burlingame (CA); Hybrid; USD 109,000 - 161,000; Full time

Job summary

United States Digital Space LLC is seeking a seasoned performance marketer to own execution across paid social and new channels, driving pipeline and revenue within a high-visibility role at the intersection of performance marketing and AI-powered workflows.

You will own day-to-day strategy for paid social and new tests, collaborating with Demand Generation, Brand, and Web to scale campaigns while embedding AI-driven efficiencies into routines and playbooks.

Qualifications

• 7+ years of performance marketing experience in B2B SaaS, performance marketing agency, or high-growth organization.
• Full-funnel ownership across major paid social platforms with significant budget responsibility.
• AI tools used to accelerate briefs, copy, and analysis and drive efficiencies.
• Analytical, data-driven with a clear view on attribution and impact on pipeline.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Manage multi-million dollar budgets with forecasting, pacing, and budget analysis.
• Refine the paid acquisition measurement framework and attribution with the marketing team.
• Lead creative strategy and testing; brief studios and define learning roadmaps.
• Document playbooks and build AI-powered workflows for the team.
• Identify new digital channels and pilots; scale proven performers within budgets.

Skills

Performance marketing

Paid social

Full-funnel ownership

Creative testing

AI fluency

Cross-functional collaboration

Data-driven

B2B SaaS experience

Job description

United States Digital Space LLC is seeking a seasoned performance marketer to own execution across paid social and new channels, driving pipeline and revenue within a high-visibility role at the intersection of performance marketing and AI-powered workflows.

You will own day-to-day strategy for paid social and new tests, collaborating with Demand Generation, Brand, and Web to scale campaigns while embedding AI-driven efficiencies into routines and playbooks.