Performance Marketing Manager — AI-Driven Growth, B2B SaaS

North Cloud; New York (NY); Sur place; USD 95 000 - 130 000; Plein temps

Avantages offerts par ce poste

Unlimited PTO

16 weeks parental leave

Two company-wide breaks

Health insurance

Dental and vision insurance

Résumé du poste

North is hiring a Performance Marketing Manager to scale our paid acquisition engine and strengthen performance across platforms. You will work with the VP of Marketing and cross-functional teams to move campaigns from strategy to execution, including copy, landing pages, and creative concepts.

You’ll test new platforms, audiences, offers, and creative concepts, while using AI to speed up research, iteration, and analysis.

Qualifications

• Three or more years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company.
• Hands-on experience managing and optimizing paid campaigns across Google Ads, LinkedIn, or similar platforms.
• Experience working with meaningful paid media budgets and making decisions about allocation, scaling, and efficiency.
• Strong copywriting skills, with experience creating ad copy, landing-page copy, campaign messaging, and conversion-focused calls to action.

Responsabilités

• Manage and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels.
• Audit our current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and ROI.
• Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals.
• Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts.
• Write and refine campaign content, including ad copy, landing-page copy, headlines, calls to action, email follow-up, and supporting campaign materials.
• Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid campaign assets.

Connaissances

Growth marketing

Paid acquisition

Performance marketing

B2B SaaS

Copywriting

Analytics

HubSpot

Webflow

Unbounce

AI workflows

Outils

HubSpot

Webflow

Unbounce

Google Ads

LinkedIn

Meta

Description du poste

North is hiring a Performance Marketing Manager to scale our paid acquisition engine and strengthen performance across platforms. You will work with the VP of Marketing and cross-functional teams to move campaigns from strategy to execution, including copy, landing pages, and creative concepts.

You’ll test new platforms, audiences, offers, and creative concepts, while using AI to speed up research, iteration, and analysis.