Senior AI-Driven Paid Social Growth Lead - Equity

Gusto; Burlingame (CA); Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. This role sits at the intersection of performance marketing and AI-powered workflow design, with responsibility for strategy, measurement, and scale across major platforms.

You will lead day‑to‑day paid social initiatives, own budgets, and collaborate across Web Marketing, Brand, Revenue, and Engineering to ensure seamless post-click conversion and analytics.

Qualifications

• 7+ years of performance marketing experience in a B2B SaaS, performance marketing agency, or high-growth consumer organization.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, with accountability to pipeline and revenue targets.
• Manage multi‑million dollar budgets with pacing, forecasting, and budget‑vs‑actuals analysis.
• Refine the company's paid acquisition measurement framework and attribution philosophy.
• Lead creative strategy and testing at scale, briefing studios and agencies, and deriving actionable insights from data.
• Document playbooks and best practices for the paid acquisition team.
• Use AI tools to generate briefs, copy variants, and accelerate audience research.

Skills

Performance marketing

Paid social

AI fluency

Cross‑functional collaboration

Data-driven

Budget management

Job description

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. This role sits at the intersection of performance marketing and AI-powered workflow design, with responsibility for strategy, measurement, and scale across major platforms.

You will lead day‑to‑day paid social initiatives, own budgets, and collaborate across Web Marketing, Brand, Revenue, and Engineering to ensure seamless post-click conversion and analytics.