AI-Driven Paid Media Strategist

Power Digital Marketing; United States; Remote; USD 75,000 - 120,000; Full time

Job summary

Power Digital Marketing is an AI-driven growth partner helping brands scale through advanced paid media strategies. The Paid Advertising Strategist role focuses on owning performance across paid social and search platforms, coordinating with leadership, and driving measurable outcomes for a diverse client base.

You will execute campaigns, optimize spend, and communicate progress with clients, leveraging AI tools to enhance campaign performance and deliver actionable insights.

Qualifications

• 2-3 years of digital marketing experience, agency setting preferred.
• Minimum 2 years of experience with Direct Response marketing in E‑Commerce, Lead Gen, or B2B.
• Minimum 2 years of experience with Meta Ads for direct response campaigns.
• Proficiency with Google Analytics and data-driven optimization.
• Strong understanding of full-funnel paid media strategy and eCommerce/lead gen workflows.

Responsibilities

• Own full execution of performance marketing via paid social and paid media across platforms.
• Develop and optimize campaigns on Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads.
• Lead end-to-end builds with Specialists and coordinate with account leadership.
• Manage client budgets and advise on budget changes based on performance.
• Produce weekly client progress recaps with insights and recommendations.
• Foster cross-channel collaboration and effective internal and client communications.

Skills

Digital marketing

Agency experience

Direct response marketing

Meta Ads

SEM

Google Analytics

Paid social strategy

Tools

Microsoft Office Suite

Google Ads

Excel

Job description

Power Digital Marketing is an AI-driven growth partner helping brands scale through advanced paid media strategies. The Paid Advertising Strategist role focuses on owning performance across paid social and search platforms, coordinating with leadership, and driving measurable outcomes for a diverse client base.

You will execute campaigns, optimize spend, and communicate progress with clients, leveraging AI tools to enhance campaign performance and deliver actionable insights.