Senior Performance Marketing Analyst

DriveTime Car Sales, LLC; Tempe (AZ); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Dental insurance

Vision insurance

401(k)

Tuition reimbursement

Wellness program

Job summary

DriveTime Family of Brands is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to optimize lead-to-sale conversions across email, SMS, outbound calls, web chat, and retail interactions. You will develop measurement strategies, run advanced tests, and partner with marketing, sales, and BI to generate insights that improve engagement and conversions.

The role emphasizes data-driven decision making, reporting, and collaboration across teams.

Qualifications

• A quantitative degree in economics, finance, analytics, math, engineering, or computer science.
• 3+ years of experience in an analytics capacity.
• Proficient in Snowflake, SQL, Python, and data visualization.
• Experience with email analytics, call center sales analytics, and retail analytics is a major plus.
• Strong understanding of customer journey optimization and conversion metrics.
• Killer analytical and reporting abilities.
• Capability to analyze data and prepare timely reports on findings.
• Strategic thinker; open-minded and proactive.

Responsibilities

• Analyze performance of customer communications across email, phone, SMS, web chat, and retail channels to identify trends and opportunities.
• Design and execute A/B and multivariate tests to optimize strategies.
• Build and maintain reports linking CRM and marketing data to conversions.
• Partner with marketing, sales, and support to improve customer journeys.
• Present actionable insights and recommendations to stakeholders.
• Contribute expertise in customer analytics to advance measurement practices.

Skills

Analytical thinker

Strategic thinker

Intellectual curiosity

Willingness to go above and beyond

Education

Quantitative degree in economics/finance/analytics/math/engineering/CS

Tools

Snowflake

SQL

Python

Data visualization

Job description

DriveTime Family of Brands is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to optimize lead-to-sale conversions across email, SMS, outbound calls, web chat, and retail interactions. You will develop measurement strategies, run advanced tests, and partner with marketing, sales, and BI to generate insights that improve engagement and conversions.

The role emphasizes data-driven decision making, reporting, and collaboration across teams.