Senior Marketing Analyst

DriveTime; Arizona; On-site; USD 85,000 - 110,000; Full time

Job summary

DriveTime is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to improve lead-to-sale conversion through customer communications across email, SMS, calls, web chat, and retail interactions. You will develop measurement strategies, run advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and engagement.

The Senior Analyst of Marketing Analytics will analyze customer communications performance, design tests, and

Qualifications

• Strong analytical and reporting abilities.
• Strategic thinker with future-oriented mindset.
• Intellectual curiosity and desire to learn more.

Responsibilities

• Analyze performance across email, SMS, outbound calls, web chat, and retail interactions to identify trends.
• Design and run A/B and multivariate tests to optimize communications.
• Build reporting that connects CRM and marketing data to conversions.
• Partner with marketing, sales, and support to improve customer journeys.
• Present actionable insights to business stakeholders.
• Contribute expertise in customer analytics and measurement practices.

Skills

Analytical skills

Strategic thinking

Curiosity

Job description

What's Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short we're looking for a Senior Marketing Analyst (Performance Marketing Analyst) to play a key role in improving lead-to-sale conversion through customer communications. This role will focus on analyzing and optimizing performance across email, SMS, outbound calls, web chat, and retail sales interactions. You'll develop measurement strategies, conduct advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and customer engagement.

In long, the Senior Analyst of Marketing Analytics is responsible for:

• Analyzing customer communications performance across email, phone, SMS, web chat, and retail sales channels to identify trends and opportunities.
• Designing and executing A/B and multivariate tests to optimize communication strategies.
• Building and maintaining reporting that connects CRM and marketing data to conversion outcomes.
• Partnering with marketing, sales, and support teams to recommend improvements to customer journeys.
• Presenting actionable insights and recommendations to business stakeholders.
• Contributing subject matter expertise in customer analytics or nurture analytics and helping advance measurement practices within the team.

So What Kind of Folks Are We Looking for?

• Killer analytical and reporting abilities. You'll need the capability to analyze data and in return, prepare timely reports on your findings.
• Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.
• Intellectual curiosity. Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base? If so, this could be the role for you.