Senior Marketing Analytics & Insights Lead

Broughton Partners; Savannah, Northern (GA, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Broughton Partners is seeking a Senior Performance Analyst to own high‑complexity reporting and diagnostic work that fuels the marketing intelligence function. You’ll build pipeline reporting, govern metrics, and translate analyses into actionable business recommendations.

You will partner with AdTech/MarTech, Tech, Data, and CRM teams to align media spend with claimant outcomes, support monthly and quarterly reviews, and drive data quality across sources and dashboards.

Qualifications

• Bachelor's degree in Analytics, Marketing, Statistics, Economics, Business, or related field or equivalent experience.
• 5+ years in performance marketing analytics, ideally in lead generation or high-cost-per-lead sectors.
• Experience with Python and/or dbt for warehouse modeling is preferred.

Responsibilities

• Build and improve descriptive and diagnostic reporting for the marketing funnel.
• Own weekly reporting by source, provider, campaign, and cohort with defined standards.
• Lead diagnostic deep dives and translate findings into operational recommendations.
• Maintain self-service dashboards and the metrics dictionary for governance.
• Triage requests and support strategic analyses with the Director.
• Monitor adoption and surface where stakeholders rely on gut judgment.

Skills

Advanced SQL

Clickstream data

Lead routing data

Dashboard building

Stakeholder communication

Cross-functional collaboration

Paid media analytics

Education

Bachelor's degree in Analytics or related field

Tools

Python

dbt

Job description

Broughton Partners is seeking a Senior Performance Analyst to own high‑complexity reporting and diagnostic work that fuels the marketing intelligence function. You’ll build pipeline reporting, govern metrics, and translate analyses into actionable business recommendations.

You will partner with AdTech/MarTech, Tech, Data, and CRM teams to align media spend with claimant outcomes, support monthly and quarterly reviews, and drive data quality across sources and dashboards.