Performance Marketing Analyst — Conversion & Insights

DriveTime; Arizona; On-site; USD 85,000 - 110,000; Full time

Job summary

DriveTime is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to improve lead-to-sale conversion through customer communications across email, SMS, calls, web chat, and retail interactions. You will develop measurement strategies, run advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and engagement.

The Senior Analyst of Marketing Analytics will analyze customer communications performance, design tests, and

Qualifications

• Strong analytical and reporting abilities.
• Strategic thinker with future-oriented mindset.
• Intellectual curiosity and desire to learn more.

Responsibilities

• Analyze performance across email, SMS, outbound calls, web chat, and retail interactions to identify trends.
• Design and run A/B and multivariate tests to optimize communications.
• Build reporting that connects CRM and marketing data to conversions.
• Partner with marketing, sales, and support to improve customer journeys.
• Present actionable insights to business stakeholders.
• Contribute expertise in customer analytics and measurement practices.

Skills

Analytical skills

Strategic thinking

Curiosity

Job description

DriveTime is seeking a Senior Marketing Analyst (Performance Marketing Analyst) to improve lead-to-sale conversion through customer communications across email, SMS, calls, web chat, and retail interactions. You will develop measurement strategies, run advanced testing, and partner with marketing, sales, and BI teams to generate insights that drive stronger conversion and engagement.

The Senior Analyst of Marketing Analytics will analyze customer communications performance, design tests, and