Senior Analytics Strategist, Performance & CRM

Omnicom Precision Marketing; Birmingham (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Omnicom Precision Marketing is seeking a Senior Analyst - Performance & Analytics to lead data-driven decisioning for client initiatives. You will conduct in-depth analyses, ensure data quality, and collaborate with cross-functional teams to translate insights into optimized strategies across digital channels.

The role requires 2-5 years in analytics within an agency or marketing setting, strong Adobe Analytics and CRM analytics experience, and excellent senior-stakeholder communication.

Qualifications

• 2-5 years of analytic experience in an Agency or Marketing environment.
• Strong ability to translate data into actionable insights and strategic recommendations.
• Excellent executive communication skills for presenting complex data to senior stakeholders.

Responsibilities

• Serve as an analytics SME, cultivating and maintaining strategic client relationships to drive data-informed decision-making
• Demonstrate deep knowledge of the client's industry landscape, competitive positioning, and key business drivers to guide analytical strategy
• Partner cross-functionally with internal stakeholders to uncover analytics opportunities
• Translate complex data into clear, actionable insights and strategic recommendations
• Lead and advocate for process optimization and quality assurance initiatives to elevate client experience
• Anticipate and troubleshoot analytical or data integrity issues, providing timely escalation and resolution
• Drive sophisticated analyses using Adobe Analytics and other tools across multi-channel ecosystems
• Collaborate with Optimization Team to identify testing and personalization opportunities

Skills

Adobe Analytics

CRM Analytics

Digital Analytics

Data Visualization

Executive communication

Multi-client management

MS Office

Power BI

Project management

Independent worker

Education

Bachelor's degree in Digital Marketing/Data Science/Marketing

Tools

MS Office

Power BI

Excel

Job description

Omnicom Precision Marketing is seeking a Senior Analyst - Performance & Analytics to lead data-driven decisioning for client initiatives. You will conduct in-depth analyses, ensure data quality, and collaborate with cross-functional teams to translate insights into optimized strategies across digital channels.

The role requires 2-5 years in analytics within an agency or marketing setting, strong Adobe Analytics and CRM analytics experience, and excellent senior-stakeholder communication.