Growth-Focused Performance Marketing Analyst

DriveTime; Tempe (AZ); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Medical, dental and vision coverage

401(k) company match

Tuition reimbursement

Wellness program

Paid time off

Job summary

DriveTime is seeking a Senior Marketing Analytics professional to optimize lead-to-sale conversion across email, SMS, outbound calls, web chat, and retail sales interactions. You will design measurement strategies, run advanced tests, and partner with marketing, sales, and BI teams to generate actionable insights that improve engagement and conversion.

The role requires strong analytical and reporting capabilities, 3+ years in analytics, and proficiency in Snowflake, SQL, Python, and data

Qualifications

• 3+ years experience in an analytics capacity.
• Degree in a quantitative field (economics, finance, analytics, math, engineering, computer science).
• Experience with email analytics, call center sales analytics, and retail analytics is a major plus.

Responsibilities

• Analyze customer communications performance across email, phone, SMS, web chat, and retail sales channels to identify trends and opportunities.
• Design and execute A/B and multivariate tests to optimize communication strategies.
• Build and maintain reporting that connects CRM and marketing data to conversion outcomes.
• Partner with marketing, sales, and support teams to improve customer journeys.
• Present actionable insights and recommendations to business stakeholders.
• Contribute subject matter expertise in customer analytics and nurture analytics.

Skills

Analytical skills

Reporting abilities

SQL

Python

Snowflake

Data visualization

Email analytics

Call center analytics

Retail analytics

Customer journey optimization

Conversion metrics

Education

Quantitative degree (economics, finance, analytics, math, engineering, CS)

Tools

Snowflake

Job description

DriveTime is seeking a Senior Marketing Analytics professional to optimize lead-to-sale conversion across email, SMS, outbound calls, web chat, and retail sales interactions. You will design measurement strategies, run advanced tests, and partner with marketing, sales, and BI teams to generate actionable insights that improve engagement and conversion.

The role requires strong analytical and reporting capabilities, 3+ years in analytics, and proficiency in Snowflake, SQL, Python, and data